Voodoo Nightclub

VooDoo Lounge opened in 2009 on the rooftop of the Rio Hotel in Las Vegas, offering stunning views and a fresh take on nightlife.

For the brand refresh, I wanted to move beyond just a logo and bring more personality into the mix. I introduced a Voodoo Skeleton Witch Doctor character that was playful, bold, and full of energy. Paired with a clean and vibrant design, the updated look gives the brand a fresh vibe while staying true to its unique identity.